Description

Lambert & Butler Original Hand Rolling Tobacco – 50g Pouch

Lambert & Butler Original rolling tobacco 50g is a blend of pure Virginia tobaccos. This medium strength handrolling tobacco has reduced moisture levels which makes it easier to roll.  A very popular brand that has a competative price tag, popular throughout the UK.

Lambert & Butler Original tobacco also comes with a FREE pack of Rizla papers.

Available to stock now in both 30g and 50g formats (rrp £11.00 and £18.15 respectively), the Lambert & Butler RYO blend offers adult smokers premium quality for an economy price point, Imperial said.

The product also features reduced moisture levels which makes it easier to roll, a fact which has “proved exceptionally popular with consumers during testing, outperforming competitor brands,” it added.

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“Demand for value for money is a dominant trend within the tobacco category,” Imperial market manager Chris Street said.

“As more consumers seek out the lowest out of pocket spend, we’re seeing an increasing shift away from Factory Made Cigarettes and into RYO.

“With its strong tobacco heritage and brand recognition, Lambert & Butler is well placed to respond to this trend with its new RYO variant,” Street added.

The Lambert & Butler brand was first launched in 1838 and since then, the brand has grown its share through sales of its Factory Made Cigarettes and now accounts for 4% of the total market, according to Benchmarking data for October 2019 from Imperial Tobacco